Case Stories
Graphic Design
This lineup highlights select case stories that capture my design process in action, from concept to execution. Each one reveals how I tackle challenges with creativity, strategy, and practical problem-solving.
#1 Vacancy Leaflet
To refresh the previous leaflet with a new exciting look and feel.
Take the years-old “Vacancy” leaflet, to reflect more of KFC’s latest brand style and identity.
The notion was to design a leaflet that gave a sense of belonging and even privilege to joining the KFC restaurant team. The 2 crew silhouettes were thus created and making the ‘Benefits’ section prominent were key. Text + photos were provided by marketing.
Based on said approach, one option had the most votes after a discussion within the marketing team itself.
#2 Fruity Sensation
To photograph and design banners to match + compliment existing agency-campaign to meet the same standard.
Make digital banners for 2 new designer drinks to later be added to the existing line-up. For cost efficiency, the beverages were to be shot internally by me without agency assistance. Restaurant prepared the drinks.
To carefully match the camera angle, lighting and colour grading of agency’s artwork. After matching successfully, layouts for the new drinks were proposed.
After comparing the options, the white background was chosen and I proceeded to adapt it to other sizes for the kiosk, as well as digital menu screens.
#3 Add-On Items
Designing a ‘new/ exciting’ promo layout from pre-existing product items and material.
A promo was conceived by marketing, in which customers could add any of 4 existing side items to combo meals at low cost. A layout was thus requested.
To experiment with varying designs that gave the cleanest and most direct message to customers while maintaining brand identity.
Marketing chose the option that gave the most layout space to the 4 items. This was then adapted to other sizes for their digital menu, print and kiosk.
#4 Film Promo Material
Conceive and design promo materials with little materials.
To produce promo materials for the film Lurking Woods, in conjunction with its limited cinema release - to design posters, t-shirt, digital banners for Facebook cover page and later on, its DVD packaging.
Since it was low budget, no professional photos existed for design purposes. Making do with little to no resources that were of low resolution to begin with, was crucial.
Snapshots direct from the film’s raw movie files were utilised, with FX filters applied. Photos from phones during production were used and significantly altered for posters and a Posterize effect was applied to ‘increase’ resolution. Grainy filters were used to convey its horror-slasher setting.
#5 Zinger Soto Porridge
Creating a layout with stock-images and elements to later be matched with agency’s final image.
A new porridge was to be launched. For cost-efficiency, agency only needed to shoot the product edged-out - I was tasked to create its photo-background and design layout. Stock images were thus used, by combining different elements - nature background, table cloth and ingredients. It was key for each image to match the standardised camera angle.
For early layout approval, a temporary DIY mockup of the porridge was photoshopped (using a previous, somewhat similar product with colours manipulated), as agency would only be scheduled to shoot the actual item the following week. Their photograph would later on replace the DIY mockup.
Once a preferred layout and logo was selected, the stock images for it were purchased. The final design was subsequently adapted to other sizes for digital menu and kiosk usage.
#6 AmBank Book
2-month book project - to manage and coordinate from end-to-end.
Tasked with cover-to-cover design of an internal book for bank branches to adhere to aesthetic guidelines for consistent customer experience across Malaysia.
In addition to receiving extensive info from marketing for book contents, making numerous trips to branches to take relevant photos for the book were necessary. Fact-checking, approval and edits for each section were required.
After the completed book design was approved and signed off, files were sent to agent for mass printing. They were shipped to over 100 AmBank branches across Malaysia.
